Here is my CV
Hi! It's me,
nice to meet you
Between people, products & ideas
I’m a marketer who believes good work rarely begins with a perfect answer. It begins with a question: What do people notice, need, and choose? From there, I find patterns and turn what I learn into clearer product stories and decisions a team can move forward with.
There’s more to the story
Hi! It's me,
nice to meet you
Between people, products & ideas
I’m a marketer who turns observations about people into clearer product stories and decisions teams can move forward with.
There’s more to the story
Hi! It's me,
nice to meet you
Between people, products & ideas
I’m a marketer who believes good work rarely begins with a perfect answer. It begins with a question: What do people notice, need, and choose? From there, I find patterns and turn what I learn into clearer product stories and decisions a team can move forward with.
There’s more to the story
What I bring to a Team
What I bring to a Team
What I bring to a Team
Curiosity, observation, and follow-through shape the way I contribute to a team. I listen carefully, notice details and inconsistencies, and look for connections that can bring clarity to a conversation or project.
Curiosity, observation, and follow-through shape the way I contribute to a team. I listen carefully, notice details and inconsistencies, and look for connections that can bring clarity to a conversation or project.
Curiosity, observation, and follow-through shape the way I contribute to a team. I listen carefully, notice details and inconsistencies, and look for connections that can bring clarity to a conversation or project.
Reliability matters just as much as insight. When I take responsibility for something, I stay close to the details, communicate openly, and care about seeing it through.
Reliability matters just as much as insight. When I take responsibility for something, I stay close to the details, communicate openly, and care about seeing it through.
Reliability matters just as much as insight. When I take responsibility for something, I stay close to the details, communicate openly, and care about seeing it through.
I don’t expect to have all the answers at the beginning. Faced with something unfamiliar, my instinct is to learn, ask better questions, and keep moving until the next step becomes clearer.
I don’t expect to have all the answers at the beginning. Faced with something unfamiliar, my instinct is to learn, ask better questions, and keep moving until the next step becomes clearer.
I don’t expect to have all the answers at the beginning. Faced with something unfamiliar, my instinct is to learn, ask better questions, and keep moving until the next step becomes clearer.
if you prefer the formal version…
if you prefer the formal version…
if you prefer the formal version…
Experience
Experience
Experience
my professional
journey
my professional
journey
2025
2025
Marketing Intern
Marketing Intern
Languages & Math Learning Center · San Jose, California
Languages & Math Learning Center · San Jose, California
Built a three-month social media campaign that generated 50 leads and three class registrations, while coordinating content and performance tracking across Meta, Mailchimp, and Trello.
Built a three-month social media campaign that generated 50 leads and three class registrations, while coordinating content and performance tracking across Meta, Mailchimp, and Trello.
2021–2022
2021–2022
Marketing Analyst
Marketing Analyst
Kotányi · Moscow, Russia
Kotányi · Moscow, Russia
Supported the sales team with recurring internal sales reports and performance analysis, while monitoring an ongoing consumer survey to provide additional context on customer behavior and brand perception.
Supported the sales team with recurring internal sales reports and performance analysis, while monitoring an ongoing consumer survey to provide additional context on customer behavior and brand perception.
2020–2021
2020–2021
Analyst
Analyst
Scientific and Technical Center of Unified Energy System · Moscow, Russia
Scientific and Technical Center of Unified Energy System · Moscow, Russia
Turned complex market, competitor, regulatory, and client data into structured analysis and clear recommendations for leadership.
Turned complex market, competitor, regulatory, and client data into structured analysis and clear recommendations for leadership.
2018–2020
2018–2020
Brand Manager
Brand Manager
X5 Retail Group · Moscow, Russia
X5 Retail Group · Moscow, Russia
Managed strategy and performance across a 100-SKU portfolio, contributing to a 10% private-label market share gain and a 13% increase in campaign engagement.
Managed strategy and performance across a 100-SKU portfolio, contributing to a 10% private-label market share gain and a 13% increase in campaign engagement.
Education
Education
Education
Education
2024–2026
2024–2026
MBA
MBA
San Jose State University · San Jose, California
San Jose State University · San Jose, California
Focused on consumer behavior, marketing strategy, product development, and turning research into practical business decisions.
Focused on consumer behavior, marketing strategy, product development, and turning research into practical business decisions.
2023–2024
2023–2024
Program and Project Management Certificate
Program and Project Management Certificate
University of California, Santa Cruz Extension · California
University of California, Santa Cruz Extension · California
Built a practical foundation in project planning, collaboration, and moving complex work from idea to execution.
Built a practical foundation in project planning, collaboration, and moving complex work from idea to execution.
2014–2018
2014–2018
B.A. in Sociology
B.A. in Sociology
Moscow State Linguistic University · Moscow, Russia
Moscow State Linguistic University · Moscow, Russia
Studied marketing research, social psychology, and applied statistics—an early foundation for understanding how people think, behave, and make decisions.
Studied marketing research, social psychology, and applied statistics—an early foundation for understanding how people think, behave, and make decisions.
Selected Projects
Selected Projects
Selected Projects
That’s not all. More here
That’s not all. More here
Netflix: Make Binge Great Again
Market Analysis · Campaign Strategy · Creative Advertising
Analyzed Netflix’s market challenges and contributed to an integrated campaign concept, creating social media ad mockups that used humor and shared viewing experiences to reconnect audiences with the brand.
Estée Lauder: Men’s Skincare
Market Analysis · Brand Positioning · Buyer Personas
I analyzed Estée Lauder’s market position and helped create a men’s skincare concept. I connected what we learned about competitors and buyers to a unique premium positioning.
Netflix: Make Binge Great Again
Market Analysis · Campaign Strategy · Creative Advertising
Analyzed Netflix’s market challenges and contributed to an integrated campaign concept, creating social media ad mockups that used humor and shared viewing experiences to reconnect audiences with the brand.
Estée Lauder: Men’s Skincare
Market Analysis · Brand Positioning · Buyer Personas
I analyzed Estée Lauder’s market position and helped create a men’s skincare concept. I connected what we learned about competitors and buyers to a unique premium positioning.
Pet Care Hub
Business Development · Market Positioning
Developed the business model and positioning for a proposed mobile pet-care venture, connecting customer needs, competitive differentiation, and a recurring neighborhood service model.
Netflix: Make Binge Great Again
Market Analysis · Campaign Strategy · Creative Advertising
Analyzed Netflix’s market challenges and contributed to an integrated campaign concept, creating social media ad mockups that used humor and shared viewing experiences to reconnect audiences with the brand.
Estée Lauder: Men’s Skincare
Market Analysis · Brand Positioning · Buyer Personas
I analyzed Estée Lauder’s market position and helped create a men’s skincare concept. I connected what we learned about competitors and buyers to a unique premium positioning.
Pet Care Hub
Business Development · Market Positioning
Developed the business model and positioning for a proposed mobile pet-care venture, connecting customer needs, competitive differentiation, and a recurring neighborhood service model.
Things I’m thinking about
Things I’m thinking about
Things I’m thinking about
still thinking about this
still thinking about this
What Role-Playing Games Teach Me About Me
What Role-Playing Games Teach Me About Me
Creating a fictional character unexpectedly became a way to think about identity, values, and personal branding. The experience showed me how stories and small choices can reveal what really matters to us.
Creating a fictional character unexpectedly became a way to think about identity, values, and personal branding. The experience showed me how stories and small choices can reveal what really matters to us.
3 min read
When a Buyer Persona Helps and When It Turns Into a Stereotype
When a Buyer Persona Helps and When It Turns Into a Stereotype
Buyer personas can make customer thinking more concrete, but they can also turn assumptions into something that feels like evidence. This article looks at where AI-powered personas can help and where real customer research still matters.
Buyer personas can make customer thinking more concrete, but they can also turn assumptions into something that feels like evidence. This article looks at where AI-powered personas can help and where real customer research still matters.
3 min read
Before Finding an Answer, Find the Question
Before Finding an Answer, Find the Question
Why defining the right question matters before jumping into research or execution. A clear question can help reveal what information actually matters and lead to better decisions.
Why defining the right question matters before jumping into research or execution. A clear question can help reveal what information actually matters and lead to better decisions.
2 min read
Let's start
a conversation.
Let's start
a conversation.
Let's start
a conversation.
Have a project in mind or just want to chat about people and products? I'd love to connect
Have a project in mind or just want to chat about people and products? I'd love to connect
Have a project in mind or just want to chat about people and products? I'd love to connect
always open to fresh ideas
always open to fresh ideas
always open to fresh ideas